Business Process Digitalization and New Product Development: An Empirical Study of Small and Medium-Sized Manufacturers
نویسندگان
چکیده
Over the past decades, the rapid developments of the Internet and the information technologies have profoundly impacted every aspect of organizational and social activities. Many business organizations, including small and medium-sized enterprises (SMEs), have started to adopt business process digitalization (hereafter “BPD”) as a tool to gain market and operational efficiency (e.g., BarNir, Gallaugher & Auger, 2003; Bharadwaj & Soni, 2007; Johnston, Wade & McClean, 2007). Business process digitalization, in this study, is defined as abStract
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ورودعنوان ژورنال:
- IJEBR
دوره 5 شماره
صفحات -
تاریخ انتشار 2009